Pharmaceutical Company Zoetis Inc. Ran the World’s Largest 3D Printed Educational Campaign Across Canada

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If you stepped into a veterinary clinic in Canada recently, you might have come across this 3D printed "flea" house.

Zoetis Inc., the world's largest producer of medicine and vaccinations for pets and livestock, wanted a unique teaching tool for veterinary staff to educate their clients on the risks of a flea infestation in the home as well as talk to clients about a comprehensive tick control strategy.  They therefore ran the world's largest 3D printing and augmented reality based educational campaign across Canada.

Pharmaceutical Company - Zoetis Inc. Runs the World's Largest Educational Campaign Across Canada using 3D Printing

CHM Communications, a full-service bilingual advertising agency specializing in strategic and creative thinking together with partner MatterThings - 3D printing services, conceived and executed this project.

Pharmaceutical Company Zoetis Inc. Ran the World’s Largest 3D Printing and Augmented Reality (AR) Based Educational Campaign Across Canada


The model allows staff to easily illustrate the issues with regards to fleas on pets and in the home, and on the back there is a slot for a handout on tick control and a holder for tick removers for the client to take home.

 

Pharmaceutical Company Zoetis Inc. Ran the World’s Largest 3D Printing and Augmented Reality (AR) Based Educational Campaign Across Canada

INTEGRATED MOBILE AUGMENTED REALITY

CHM Communications brought a unique feature to the flea house by having incorporated augmented reality.  

Using a downloaded app on your phone or tablet, it would recognize, in this case, the image below which is the back of the flea house. An educational video would then launch about the risks of a flea infestation in the home and how to control it. 

Pharmaceutical Company - Zoetis Inc. Runs the World's Largest Educational Campaign Across Canada using 3D Printing

   

MANUFACTURING: 3D PRINTING THE FLEA HOUSES

From design to production, all components of these 440 model houses manufactured for the campaign were 100% made right here in Montreal (Quebec) Canada. 

Pharmaceutical Company - Zoetis Inc. Runs the World's Largest Educational Campaign Across Canada using 3D Printing

MatterThings - 3D Printing had over twenty of their 3D printers working around the clock for several months to complete the production.


Pharmaceutical Company - Zoetis Inc. Runs the World's Largest Educational Campaign Across Canada using 3D Printing


To give you an idea, each room took 4.5 hours to 3D print and 309 g. of PLA bio-plastic on one of their MakerBot Replicator 2 3D printers.

Pharmaceutical Company - Zoetis Inc. Runs the World's Largest Educational Campaign Across Canada using 3D Printing

PLA (Polylactic Acid) a food safe bio-plastic derived from renewable resources - corn starch was used to 3D print the houses and furniture.  This bio-plastic is very durable and resists many solvents such as acetone, motor oil, gasoline, paint thinner, etc.

Pharmaceutical Company - Zoetis Inc. Runs the World's Largest Educational Campaign Across Canada using 3D Printing

MatterThings - 3D Printing Services used every generation of MakerBot desktop 3D printer to build each component of the house.  Even their Cupcake and Thing-o-Matic were busy 3D printing mattresses and arm chairs!


To learn more about the following companies visit:

Zoetis Canada: www.zoetis.ca
CHM Communications: www.chmcommunications.com

MatterThings Inc. - 3D Printing
514-312-6060
www.matterthings.com
3d@matterthings.com

Faubourg de L’Île Shopping Centre
101 Boulevard Cardinal-Léger
Pincourt, Québec J7W 3Y3
Canada 

1142, Rue Marie-Anne Est, Office #22
Montreal, Québec H2J 2B7
Canada

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