Pharmaceutical Company Zoetis Inc. Ran the World’s Largest 3D Printed Educational Campaign Across Canada
If you stepped into a veterinary clinic in Canada recently, you might have come across this 3D printed "flea" house.
Zoetis Inc., the world's largest producer of medicine and vaccinations for pets and livestock, wanted a unique teaching tool for veterinary staff to educate their clients on the risks of a flea infestation in the home as well as talk to clients about a comprehensive tick control strategy. They therefore ran the world's largest 3D printing and augmented reality based educational campaign across Canada.
CHM Communications, a full-service bilingual advertising agency specializing in strategic and creative thinking together with partner MatterThings - 3D printing services, conceived and executed this project.
The model allows staff to easily illustrate the issues with regards to fleas on pets and in the home, and on the back there is a slot for a handout on tick control and a holder for tick removers for the client to take home.
INTEGRATED MOBILE AUGMENTED REALITY
CHM Communications brought a unique feature to the flea house by having incorporated augmented reality.
Using a downloaded app on your phone or tablet, it would recognize, in this case, the image below which is the back of the flea house. An educational video would then launch about the risks of a flea infestation in the home and how to control it.
MANUFACTURING: 3D PRINTING THE FLEA HOUSES
From design to production, all components of these 440 model houses manufactured for the campaign were 100% made right here in Montreal (Quebec) Canada.
MatterThings - 3D Printing had over twenty of their 3D printers working around the clock for several months to complete the production.
To give you an idea, each room took 4.5 hours to 3D print and 309 g. of PLA bio-plastic on one of their MakerBot Replicator 2 3D printers.
PLA (Polylactic Acid) a food safe bio-plastic derived from renewable resources - corn starch was used to 3D print the houses and furniture. This bio-plastic is very durable and resists many solvents such as acetone, motor oil, gasoline, paint thinner, etc.
MatterThings - 3D Printing Services used every generation of MakerBot desktop 3D printer to build each component of the house. Even their Cupcake and Thing-o-Matic were busy 3D printing mattresses and arm chairs!
To learn more about the following companies visit:
Zoetis Canada: www.zoetis.ca
CHM Communications: www.chmcommunications.com
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- MatterThings Inc.